5 Powerful Ways to use QR codes
Having a resort is not easy, especially if you are in an area where there a lot of competition for consumer attention and you have low budget for advertising. Typically, resorts do not succeed much without new members and potential new members will not be aware that your resort exists without promotion and advertising.
In the field of business management, you will obviously hear the term “QR codes” in many strategic planning for service and product promotion. We covered it briefly in the previous article on QR code benefits. But if you are still unfamiliar, you might be wondering what is a “QR Code” and what good can it do for your business.
QR codes (Quick Response codes) are two-dimensional codes that can be read by QR barcode readers on mobile devices. QR codes appear as black modules put into a specific order in a square – like model in a white background. QR codes contain information about your business in text or URL link.
The code is initially made to decode contents and provide INSTANT information about a certain product or service. Mobile phone users can scan QR codes and immediately be directed to your website, your coupon, your online video, or to a personal message from you – and many other options.
Listed below are five more examples of how to use QR codes effectively to help your resort:
- 1. Social Platforms
– Due to the popularity of social media, your QR codes can be attached to your web pages or social media profiles such as Facebook. That way, users can scan through the code and connect instantly with you on a social media level.
- 2. Business Cards
– You can have QR codes added to your business card to direct customers to your website or promotional offer. If you want them to simply be directed to your website, you can set-up the QR code to do so (just make sure it’s a mobile website!). If you want them to simply be provided with a promotional offer, you can set-up the QR code to do that as well.
- 3. Informational Brochures
– If your resort passes out flyers or brochures, you can use QR codes to take prospects to online guides and presentations about using your resort. Or you can send them to a mobile version of your tour booking site.
- 4. Press Releases
– Online press releases are one of the best ways to gain online visibility for your resort. However, this visibility is intensified with inclusion of QR codes in your press releases. After being intrigued to learn more about your business after reading your press release, the viewer can simply scan your QR code with their mobile device to be taken to your website for more information. As several online press release sites have varied policies about linking back to your site in a press release, it is easier to include an image (QR code) in the article that will accomplish the same task.
- 5. Include on All Printed Advertisements
– QR codes are great for branding your resort and creating awareness. You’ve probably noticed that more and more businesses are using QR codes on their flyers, postcards, billboards, t-shirts, coffee mugs… pretty much all of their marketing materials. The powerful idea behind this is that once the user scans the QR code, they can instantly gain access to whatever information you want them to have.
The possibilities are nearly limitless.