Referral Programs…

Most of you have them, or at least one.
This report is not something trying to sell you on having a referral program.
This report IS going to show you how to promote the one you’ve got.
It’s going to show you how to beef up the program you already have.
And it’s going to show you how to optimize every step you take with it.

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• Do you want to increase your closing ratio?

• Do you want to lower your cost per tour?

• Do you want to increase your member retention?

• Do you want to grow your member base without growing your marketing budget?

This is how to do it.  Read on.

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But why should you read this?
I’ve had the distinct privilege of visiting the most successful resorts in our industry.  Nearly every resort had some sort of referral program, or at least an offer that they extend to members who send in a new member.  I broke down and analyzed the most important elements of the most successful referral programs I saw.  I identified the different ways each was marketed and promoted to the members.  I took all this information, and created one optimized system for developing, enhancing, promoting, fulfilling, and perpetuating the ultimate referral program.  This report is a short summary of my notes for the section on promoting your referral program.

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