Burying Bad Reviews with Testimonials
“Hey, welcome to resort marketing vids. Today we’re covering a practical topic so important, it can literally save you thousands of dollars a week during peak season.
Imagine this, you’ve been marketing for months, gearing up for your summer rush. Next thing you know every sales reps is being blindsided by questions about a website they found while searching for the resort online.
Have you ever had a disgruntled member, or tour gone wrong, go online and trash your resort? Have you ever been so frustrated because there has been literally Nothing you could do about it? When you type in your resort name, does it just keep popping up in the search results right below, or worse, even above, the link for Your website?
You’re not alone, businesses all around the world, in every different industry, have experienced this same awful experience. But don’t worry, there’s a solution. If you keep up to date in any business journals, you’ve seen articles about how to go about solving this issue. If you read Entrepreneur magazine you’ll find an article explaining how you can launch a goodwill campaign and try to convert the disgruntled person, win them over and get them to take it down. If you read the Harvard Business Review you’ll trudge through an exhaustive multi-prong approach that can take years before you accomplish your goal.
But, what if you could just spend $80, and fix your problem in four days? I’m about to show you how.
Step 01: Go to Amazon and order a Flip Cam. One of these things. These are great little video cameras that fit in your pocket. They produce great quality videos and are the easiest video cameras to use on the planet.
Step 02: Go out into the park, and start interviewing people on camera, asking what they like best about your resort.
Step 03: And this step is critical. If you don’t get this step right, it won’t work. Go to Keyword Spy, type in the URL where the offending material resides and make note of the “Organic Keywords.â€
Step 04: Upload the videos to YouTube, Daily Motion, MetaCafe, Viddler, and Vimeo. Use the same Organic Keywords you found, as part of the Title and/or, Description of the video. Make sure to vary the words and format a little bit for each video so the search engines detect that each video is unique content. And that’s it, you’re done.
Now if you go out and get ten member testimonial videos, and upload each video to each of the video sites listed – you’ll have fifty pieces of content for the search engines to index that will directly compete with the offensive content. And because when it comes to online content, Newer is ALWAYS Better, you’ll have the decided edge over the offensive publisher because the search engines, like Google, will value your content over theirs, simply because of its chronological relevance.
I’ve used this strategy several times before, and been successful in getting the new content indexed above existing content on the 1st search result page, within four days Every Single Time.
Post your success story using this method in the comments section below, or email it to me at Grimm.Michael.G@Gmail.com, and I’ll send you my personal notes on a more advanced strategy that takes this method to the next level.
I’ll see you next Friday when we delve into the world of online advertising, the fastest (and least expensive way) to direct targeted traffic to your tour booking site. I’m Michael Grimm for the Resort Developers Association. I’ll see you later.”