RMV #15: How to Triple Your Online Footprint and Exposure to Boost Your SEO Like Crazy
Hey Welcome to another edition of Resort Marketing Vids
Today I’m sharing a secret I technique I use to triple my content output.
This is the fastest, easiest, way to increase your online footprint and boost your search engine optimization.
Very simply, every time you film a new video,
For example, let’s take one of your ten by ten series. You take the top ten frequently asked questions about family camping and the top ten questions people should be asking.
What you do is, each time you film a new video. Transcribe it, and export the audio from it as a separate file.
Now you have a Video file, Audio file, and Text file. It’s all the same content, but it’s in three different forms.
And just like there are video sites online, like YouTube and Vimeo, there are also article, blog, and podcast sites.
So, just like you take the same video and upload it to a dozen or more video sites, now you take your text file, and upload it as an article or blog post across a dozen or more article and blog sites. The same thing with the audio file as a podcast.
Let’s do the math. If you do this with your ten by ten video series, you started with twenty videos, but now have sixty pieces of content.
Now you put those sixty pieces of content up on twenty different video sites, fifteen different article and blog sites, and five different podcast sites.
That ten by ten video series just turned into eight hundred online instances of content.
Do you think that’s going to help you pop up in the search engines? Especially if you’ve been doing your keyword research and integrating those. I think so.
Now, I’m not crazy, I know uploading 800 pieces of content online sounds ridiculous. I mean, even if each upload only took you three minutes you’d be looking at a full forty hours to get all that information up.
I don’t know about you, but I value my time (and sanity) way more than that. I use an automated tool called Traffic Geyser. All you do is upload your content one time to traffic geyser, and it blasts it out to all the other outlets for you. It’s a tremendous time saver, and pays for itself in spades.
But there’s nothing that says you have to use an automated tool. I’m sure there’s someone sitting around the resort with ample downtime during the week. Just have them upload content in their spare time.
There’s more than one get things done.
Anyway, that’s this weeks tip for Resort Marketing Vids. I think you’ll be really impressed with the results when you try this secret little strategy of mine. I know I was the first time I used it.
Join us next week as we talk about Social Media Strategy. I’ll see you later.