Why Use Mobile Coupons in Your Business?
In business, the one thing that most people get hooked on is a discount or “freebie.” But you already know this. In fact you probably have at least two programs that use these now. And if you don’t, you should definitely be using these types of promotions at your resort. But you probably aren’t using mobile coupons…yet. Traditionally, coupons are printed in papers and attached to magazines and newspapers. But the traditional paper coupons are quite costly since it involves paper and printing materials.
On the other hand, mobile marketing coupons offer the same benefits as paper coupons, but with less overhead costs and expenses. In addition, coupons via SMS have a high rate of redemption compared to traditional coupons.
Most Americans own cellular phones and many of them, or perhaps most of them, always carry their mobile devices with them. Therefore, your SMS coupons are likely to be read by consumers just minutes after your send them out.
To understand mobile marketing coupons, refer to the name itself. It is one effective way of breaking the ice and penetrating to your target market by way of using their favorite gadget – the coupon. Your campaign will be easily received without having to scan on papers and wait for magazine issues. Unlike the traditional paper coupons, mobile coupons are not easy to lose and maintain dignity in redemption.
By far, redemption rates for SMS is higher than paper coupons (10%-30% compared to only 1.27% for print) because they are easier to claim as most people always have their mobile phones with them. This convenience alone is a contributing factor to the success rate of mobile coupon redemption.
Another thing is that, SMS text coupons are more convincing thus increasing the rate of your sales. As reports show, coupons sent via text appeals to more people compared to the paper ones. Mobile coupons are more talked about and shared by many people. If someone gets an awesome mobile coupon offer, they are quick to forward it to their friends and family members so they can get in on the deal too. Now, you have easily added even more people to your mobile list without doing any extra work.
Using mobile marketing coupons to get tours for your resort is exactly the thing that you need to capitalize on your local mobile market. It is one way to let people know that your business exists in your local community. Mobile coupons are great for branding and keeping your business in the face of your target market. Not only that, but they also help you increase profits by marketing to a list that WANTS your promotions and are happy to redeem them.
Mobile coupons are the perfect way to keep your list engaged and happy to be a part of your SMS text message marketing list.
mike sounds great where do i get a list of cell phones and when i do how do i send a few hundred at once remember iam a old dog learning new tricks
michael my nephew just explained the answer to my questions i dont have a smart phone
Hey Tim. Glad you figured it out. I use incentive posters and flyers to get people to text me their call phone numbers.
You could also use a sign up form or kiosk in the front office.
I use Instant Customer to build my list as well as the broadcast mechanism to send text messages to hundreds of people at once.